Karen Hobson

Achieve your fitness goals with Macros Mindshift Movement

Achieve your fitness goals with Karen, an expert macro nutrition coach and certified personal trainer.

Whether you are looking for fat loss, body recomposition or to build muscle, she offers unmatched support and guidance in each personalized plan.

Nurturing Health & Strength with Macro Nutrition Coaching

I am Karen. A wife, mother of 2 grown children & an empty nester who decided to take action on my own health journey when what I had always done in my 20s/30s no longer worked for me when I hit my 40s/50s. Along the way, I discovered my skills as a macro nutrition coach could help athletes whose coaches keep telling them they need to get “bigger & stronger” but don’t know how. I knew this guidance was needed from my experience with my son’s recruiting journey to find his college team.

Tailored Fitness Solutions for Every Journey

Virtual Coaching Programs

Virtual coaching makes your plan both flexible and convenient to achieve sustainable results. Even the busiest of lifestyles succeed in these programs because a personal plan designed just for you is unsurpassed. 

Tailored Training for All

For Athletes: To use nutrition periodization to help you maximize your work in the gym & get your body to the next level to achieve your goals by utilizing the right ratios of macronutrients. We will do this by utilizing nutrition to work synergistically with your hours in the gym. If your coach is telling you that you need to get  “bigger & stronger”, I can help by creating a personalized roadmap for you to achieve that. My coaching for Athletes is a 3 legged stool with myself, the Athlete & the parent(s). All of us do our job to ensure the stool is steady and we can accomplish the goals we set forth. Both the parent(s) & the athlete need to be committed equally for this plan to work.

Athletes Apply Here

For Midlifers: To use nutrition periodization to help you realize your place in your fitness journey. Many of my midlifers have given much to their families and/or their careers putting themselves in the background. They come to me ready to become the main character in their life again but not knowing where to begin. After I get to know you, your goals & your obstacles that have been holding you back, we can develop a road map for you to go from stuck to started towards your goal of weight loss, body recomposition or to build muscle.

Mildlifers Apply Here

Athletic Edge Nutrition

My athletes & their parents that work with me report:

  • Increase in muscle.
  • Increase in strength.
  • Increase in confidence.
  • Increase in knowledge of nutrition to take control of their own body.
  • Increase in knowledge of the connection of fueling your body & performance.
  • Increase in body control.
  • Increase in confidence in what the body is capable of doing.
  • Increase understanding of how to “feed” muscle properly in concert with the specific workout to create synergy of workout with nutrition.
  • Complete understanding of how to prioritize protein.
  • Understanding of nutrition periodization.
  • Accountability that doesn’t have to come from the parents.

“Gained knowledge on nutrition and what to eat when & what to stay away from”

“Learned how my body works which makes me overall feel more energetic & happier”

“Learned ways to find energy when I didn’t feel like working out that day”

Group Coaching

Holistic Wellness for Midlife

Rediscover vitality in midlife with a holistic approach. Receive personalized nutrition plans and strength training guidance. Embrace a healthier and stronger you!

  • Personalized macro nutrition plan.
  • Dining-out guidance handbook.
  • Daily Habit Tracker for Consistency.
  • Shared Macro Tracker for Weekly Updates.
  • Exclusive Fort Myers Field Trips (Publix/Costco).
  • Daily access to me to ask questions via Voxer messaging app.

My Midlife clients report:

  • Increase in energy.
  • Increase in confidence.
  • Increase in strength.
  • Increase in knowledge & skills to be in control of their own body.
  • Decrease in fat.
  • Decrease in inches.
  • Confidence in knowing how to choose good, better & best in any situation when eating out.
  • Understanding of nutrition periodization.
  • Complete understanding of how to prioritize protein.
  • Easy fitness over 50.
  • Knowledge that will be forever useful in their fitness journey.
Mildlifers Apply Here

Client Transformations

Juco baseball player

P. came to me as an undersized bullpen catcher with minimal game innings. During our first 6 weeks together, he was able to add 10 pounds to his frame with a detailed nutrition plan. His next 4 months were during the season in which he typically lost weight. We worked together to devise a plan to maintain his weight – which he did. At one point, a few of his teammates were perplexed about how they were losing weight during the season and didn’t understand how P was keeping his on. At the end of the season, his Juco coach gave him one directive: come back in the fall with his “grown-up body”.

We used nutrition periodization and adjusted his plan from maintenance to a clean bulk in conjunction with a customized strength plan and he was able to go from 182 to 199 over the summer. His coaches were very impressed with how he reported back to school. After adhering to the plan we set forth, he is set up to be the #1 catcher for his team now.

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Midlifer, Mother

Client A, a midlife, menopausal mother of the bride, came to me wanting to lose fat before her daughter’s wedding. I developed a personalized plan for her and she was able to lose inches and pounds. The most impressive benchmark was when she went back to her seamstress for a fitting of her Mother of the Bride dress and she sent me a text that said:

“I tried on my dress for the wedding & it is really big at the top. It fit when I bought it. I mean it is BIG”

The result was Client A being filled with confidence on one of the most important days of her life. She is proud to see her pictures from that day that will last a lifetime. She also left me with the knowledge to help her in the future.

In her own words, “Karen with Measured Macros really helped me to get over a long plateau with weight loss. She was very good at analyzing my situation & listening to determine where I had been going wrong & adjustments that needed to be made. The accountability & encouragement I received with Karen was leaps & bounds better than any program I’ve ever participated in. Her accountability was so helpful & supportive. I needed a cheerleader & her encouragement was amazing. She also helped me to be realistic with myself & my body. I believe that she helped provide me with knowledge that will forever be useful in my health & fitness journey. I would highly recommend this program!”

Lets Get Started!

I am uniquely qualified for both athletes & midlifers as I have walked in the shoes of both. I have helped both my children realize their dream of playing D1 sports and understand the path you & your family are on. I understand the demands of school & sports and trying to add workouts & nutrition. For midlifers, being 54, I am there now. I understand the change of seasons becoming an empty nester brings. You have likely put your family first for many years. Now, you have launched them into adulthood & it’s time to put yourself first.

Reviews

Janna

“We were searching for some weight gaining options for our son who is going to play college baseball. Karen met with him to set an individual plan that was both reasonable & achievable. She met us at the store to help pick out foods that he would eat. She checked in with him weekly for accountability that didnt come from his parents. He put on 7lbs in 3 weeks! They weren’t empty calories but protein packed healthy food. We look forward to his continued gains and his ability to carry this plan with him to college. Thank you so much for your guidance Karen!”

Erik

“We have been working with Karen for over a year. She helped our son, a JUCO baseball player, not only gain weight & muscle but learn how to maintain his weight during the baseball season. She helped change his trajectory with her knowledge and accountability coaching. The transformation in our son has been amazing. The nutrition coaching worked synergistically with the strength training she connected us with. Our son has so much more confidence in himself. It's not just nutrition coaching. It has bled over into other areas of his life. He understands his body and what it means to fuel it for his activity. What she offers is so much more. I particularly love the fact that she takes the pressure off us to keep him accountable. Our son being able to hear it from a different voice helped him & helped our relationship as well.”

Angie

“Karen with Measured Macros really helped me to get over a long plateau with weight loss. She was very good at analyzing my situation & listening to determine where I had been going wrong & adjustments that needed to be made. The accountability & encouragement I received with Karen was leaps & bounds better than any program I've ever participated in. Her accountability was so helpful & supportive. I needed a cheerleader & her encouragement was amazing. She also helped me to be realistic with myself & my body. I believe that she helped provide me with knowledge that will forever be useful in my health & fitness journey. I would highly recommend this program!”

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About me

I am 54 year old empty nester of 2 grown children. Hallianne, 25, is a RN who is currently in the Doctor of Anesthesia-DNP/CRNA school & J.Henry, 20, who is a junior at UT Martin majoring in Finance. Both are D1 athletes. Hallianne played golf at Samford University & J.Henry is a pitcher at UTM. I am a certified Macro Nutrition Coach & a Certified Personal Trainer.

I did not grow up in a family with any athletes or desire for fitness goals. I started working out at the age of 23 purely for social reasons. Luckily, I had a knowledgeable trainer who helped me transform my body & introduced me to macros. Since then, what he instilled in me stuck. It served me well for many years when I drifted away from working out while raising my kids with a full time job. Once I hit perimenopause everything changed. What worked for me in my 20s & 30s to shed any extra weight no longer worked. After a few years of eating in a perpetual deficit along with  peri/menopause, I was mess. Couple that with a job where I drove 1k miles a week & my body was a wreck. One day I got a postcard advertising a new pilates studio opening in the area. I became a founding member. It helped me figure out the asymmetries in my body due to scoliosis & years of neglect. From there, I added strength training. I tried to wing my macros on my own with multiple rounds of a large group DIY macro count.  That proved worthless. At this point I wanted to understand Macro Tracking for my own knowledge so I signed up to get certified. In the training I learned I could be a coach & help others. With Nutrition Periodization, I am able to help clients who want fat loss, strength building or maintenance. So, I decided to offer coaching & find it very rewarding. I have helped athletes, young adults & midlife adults. I added my Personal Training certification to add even more value to my clients.

FAQ

Book an appt for a discovery call on the link to the calendar. We can chat & see if we are a good fit to work together, no obligation to you at all. If you are a midlifer wanting to increase your quality of life & become the main character in your life again or an athlete needing to get bigger & stronger, I’m your coach.

We communicate through a messaging app, Voxer. I am available daily to answer questions. I provide bi weekly zoom check-in calls to make sure the plan is being implemented seamlessly. For my mid life clients, there is a weekly check in template you will fill out each week and I give feedback weekly on those forms.

We will work together initially for a minimum of 4 months. After the 4 months, you can renew for an additional 3 months. I do have 6 month & 12 month agreements for a discounted price. I do have a reward for referrals.
I do not provide meal plans for 1 reason. My goal is to empower you with the knowledge to know how to enter any situation regarding food & know which choices are good, better & best for your goals. Giving you a meal plan is the easy way of coaching for me. I can tell anyone exactly what to eat for every meal and get the results. What happens after our time together? What did you really learn? How will you know what to choose? I will give food/meal suggestions and share social media accounts who have excellent content to help you also. I want to empower you. Not have you dependent on my for direction.

For Athletes: I have raised 2 D1 athletes. My husband’s job was not flexible & mine was. So, I had  the responsibility for both my athletes. I understand the path of the athlete & their family. For every athlete wanting to excel to the next level, there are many different spokes of the wheel that need attention. Nutrition is a very important spoke. But, likely neglected. Many families simply don’t understand the importance nutrition plays in an athlete’s success. Some do understand. However, there are so many other areas to tend to-batting practices, pitching lessons, grades, travel ball, high school ball, ACT, SAT and the list goes on and on. I have the expertise to create a custom roadmap for your athlete and take the pressure off you, the parent, of having to guide your athlete in this area as well.

For Midlifers: My coaching differs from other coaches in that I offer a breadth of life experiences. I have been a working mom learning to balance it all. My experience calling on physician practices in Southwest Florida have shown me firsthand the effects of neglecting your health early in life. The key to being independent later in life lies in your habits earlier in life. I understand many come to coaching for aesthetic reasons. In addition to that, I am concerned with helping my clients add quality to their years way after their time with me. My focus is on consistency, not perfection. Life happens & I coach to find solutions and navigate life while leading a healthy life. It’s a common sense approach to finding ways to achieve your goals. I take the emotion out of it. I may tell you what you don’t want to hear. But, you will know I have your best interests in mind.

 

Macro counting is a nutrition tracking method that focuses on the three macronutrients: carbohydrates, protein, and fats. Unlike restrictive diets, it allows for flexibility in food choices while ensuring you meet your specific nutritional goals. It aids in weight loss, muscle gain, and overall health improvement by providing a balanced, personalized nutrition plan.

Nutrition periodization is a term used to describe whether you are in a season of under eating(deficit), over eating(surplus) or maintaining a state of homeostasis(maintenance). These phases are used strategically to achieve your specific fitness goals.